Content Creator’s Toolbox
Crafting content is an essential element in any demand generation plan. That’s why we’ve dedicated so many assets to helping you. Thousands of our readers have taken advantage of these resources:
19 Things to Help Your Blog Post Rank Higher in Search
If your prospects don’t see your blog article on the first page of search results, they won’t see it at all. How do yours rank? Discover and implement these 19 essentials.
The Anatomy of a Search-Optimized Blog Post
The ultimate visual checklist inspired by the article above will show you how all the pieces fit together so you can optimize with ease. Use it as a checklist every time you post.
How to Create Content with Clarity for HealthTech
The HealthTech buyer demands clear, efficient & practical content. Discover 7 tools that make up the acronym CLARITY. Most forget the first three outright. (The article that gave birth to the infographic.)
Free Infographic: Content Mapping Matrix
The Content Mapping Matrix helps you navigate the process with intentionality. See the buyer’s journey and create a clear plan for each piece of content.
Content Strategy Guide for SaaS Marketing
Content in HealthTech marketing is critical. While 91% use content marketing, only 37% have a content marketing strategy. Do you? Read our guide to build yours.
Five Tips to Writing Better Health IT Content
Take advantage of these five tips for writing better healthcare IT content as part of a robust, integrated marketing strategy.
Build a Winning Marketing Content Calendar for Your HealthTech Company
Content published regularly and optimized for search turbocharges your lead generation. Find out the 5 Ls of a winning calendar. Most HealthTech companies forget #4.
B2B Tech Email Marketing Checklist
If you’re not satisfied with your HealthTech company’s email engagement, you may be making one—or many—of these ten email marketing mistakes.
Map Your Content to the HealthTech Buyer’s Journey
Your buyer’s journey map is essential to your marketing strategy. Discover the process for continual improvement which will, in turn, shorten the journey.
Build Better HealthTech Webinars (podcast)
Build better webinars by harnessing the power of platforms, building engagement, and constructing funnels and KPIs for HealthTech applications.
How to Write Marketing Copy that Converts More Leads (Video)
Your company’s content should drive your Google rankings, generate leads, and build a community. Learn how to execute effective conversion copywriting.
The “Bump, Set, Spike” Approach to Great B2B Calls-to-Action that Convert
A prospect reads your article. Then what? In this blog post, you’ll learn a three-step formula—bump, set, strike—for creating the best calls to action while making the hook less cliché without losing clarity.
Create Better Calls to ActionLove is a Verb. So are these 755 other words. Amp up your Calls to Action with this list of action verbs. Avoid the clichés. Echo your brand voice. Write Calls to Action that convert.
Content Marketing Matrix for HealthTech Companies
The Content Marketing Matrix (developed by Smart Insights) helps you visualize and map the most effective types of content for each stage of the sales funnel.
The Marketing Value of a Well-Written White Paper
This white paper on white papers helps you answer six key questions about your business and how to apply them to a content download for your site.
We help our clients transform their content development. We can help you, too. Schedule a no-obligation strategic consultation to talk about how we can help you.