Seven Steps to Create a Strategic HealthTech Competitive Analysis

Is Your HealthTech Marketing Strategy Missing A Key Component?

Most marketing plans are.

A competitive marketing analysis looks at how your competitors market themselves. How do they communicate about their offering and the problem they solve? What’s their unique value proposition?

  • 74% of marketing professionals affirmed competitive analysis to be “important or very important”
  • But only four out of ten (43%) feel confident in their picture of their competitors
  • And only 40% of marketers have integrated competitive analysis insight into strategy.

Fill out this form to discover the seven steps in one of our most popular and helpful articles plus free tools—an updated template and step-by-step how-to guide.


Discover the Seven Steps to:

  • Determine which comparison factors carry the most analysis weight.
  • Use the right tools to find critical data.
  • Efficiently compare apples to apples.
  • Understand your own marketspace as you learn about theirs.
  • Figure out where your strengths — and theirs — shine.