Evolving a Market Segment

Video Uncategorized

Frank Barry, founding team member and COO/CMO of Tithe.ly, joined us live on Studio CMO to talk about the impact of COVID-19 on faith-based institutions and how Tithe.ly’s technology has found a way to help.

Frank began his career as a youth pastor before entering the tech world through a position at Conterra (now known as Blackbaud), where he was hired to start a faith-based consulting service.

This interview delves into:

  • Tithe.ly’s new demand cycle
  • The power of checking-in
  • Tithe.ly’s marketing & communications before and after COVID-19
  • The pitfalls of rapid growth
  • How Tithe.ly is preventing growing pains

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