Make Your Product Irresistible
Many HealthTech companies have a hard time speaking to the real market problems their product or service solves.
They love to lead with the technical features and competencies of their product—which makes sense, since they’ve worked hard to create it! However, when launched into the marketplace, those technical capabilities often leave your buyer lost in a sea of jargon that’s not only hard to understand, but impossible for them to relate to.
Golden Spiral will show you how to:
- truly understand who your buyers are—The Buyer MatrixSM
- empathize with your buyers and their problems (to build rapport)
- embrace the four essentials of B2B tech positioning
- frame your customers’ problems into a solutions-driven narrative
- communicate more effectively with them to move them from interested to sold