Our focus in B2B healthcare technology means we are experienced in translating complex, feature-packed products into clearly articulated, market-targeted solutions.
Launching an EHR Test Automation Brand
SureTest Case Study
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Differentiating a lab information management system
ApolloLIMS Case Study
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Bringing an Optimized Clinical Trial Site Solution to the Market
Flourish Research Case Study

“We are thrilled with our new brand. From the infant stage to the launch, Golden Spiral led us through the entire process, culminating in a beautiful website. Flourish has already received many compliments from industry experts on how fresh the brand looks. The brand and our company evolved daily during this project, and we are grateful for Golden Spiral’s expertise, guidance, and flexibility.”
– Cindi Heckmann, VP, Corporate Marketing

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When you bring in a consultant the hope is they’ll bring something clearer, more evocative, more inspiring, and more infused with meaning than anything you’d come up with in a million white board sessions on your own — that’s exactly what the Golden Spiral team did. We brought in great people to help us solve a problem. What we came away with far surpassed anything we could have done ourselves. It was exciting, and it’s been exciting ever since.
Rob Metcalf, CEO
Concert Genetics
Simplify ASC | Healthtech
Brand Foundation through Major Go-to-Market Effort
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We engaged with Golden Spiral because we needed a comprehensive website. What we got was a partner who provided us a business and marketing solution. The entire team did more listening than talking … asked questions that challenged our own thinking … and guided us on the entire journey. And we now know that “day one” of the launch wasn’t the end … rather the beginning.
Mark Willis, SVP & Chief Communications Officer
LHC Group
The Golden Spiral team did a phenomenal job of listening, researching, and understanding what makes Kasisto unique. Then they collaborated with our team to create a messaging framework that clearly shows our value to the market. It’s transformed how our whole company talks about our solution, and the market is responding.
Stephen Epstein, Chief Marketing Officer
Concert Genetics | HealthTech
Connecting the Genetic Health Information Network

Unifying Stakeholders Through Shared Language

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We initially hired Golden Spiral to help us completely reimagine our website and create a beautiful user experience. Through that process their team became trusted partners. We continue to rely upon the team at Golden Spiral to help us shape our brand and tell our story in beautiful ways.
Jason Beck, Director of Digital Communications
Digital Reasoning
Fortified Health Security | Cybersecurity
From Compliance To Confidence

Positioning a Cybersecurity Firm in the Healthcare Space

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Advanced AI and Human Communication
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Our Practice Areas

Brand Positioning

Using key learnings gathered from a competitive marketing analysis and stakeholder workshop, we identify how your solution solves your target buyers’ problems. Then, we create a messaging platform, visual identity, and marketing toolkit that all lead with empathy and highlight your unique value.

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Demand Generation

With a strong positioning platform in place, we develop ongoing initiatives that generate demand for your solution in the market and align with your business goals and KPIs. Our demand generation programs cover content marketing, lead nurturing, paid media, SEO, and performance measurement.

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