Results
“We are thrilled with our new brand. From the infant stage to the launch, Golden Spiral led us through the entire process, culminating in a beautiful website. Flourish has already received many compliments from industry experts on how fresh the brand looks. The brand and our company evolved daily during this project, and we are grateful for Golden Spiral’s expertise, guidance, and flexibility.”
– Cindi Heckmann, VP, Corporate Marketing
When you bring in a consultant the hope is they’ll bring something clearer, more evocative, more inspiring, and more infused with meaning than anything you’d come up with in a million white board sessions on your own — that’s exactly what the Golden Spiral team did. We brought in great people to help us solve a problem. What we came away with far surpassed anything we could have done ourselves. It was exciting, and it’s been exciting ever since.
We engaged with Golden Spiral because we needed a comprehensive website. What we got was a partner who provided us a business and marketing solution. The entire team did more listening than talking … asked questions that challenged our own thinking … and guided us on the entire journey. And we now know that “day one” of the launch wasn’t the end … rather the beginning.
The Golden Spiral team did a phenomenal job of listening, researching, and understanding what makes Kasisto unique. Then they collaborated with our team to create a messaging framework that clearly shows our value to the market. It’s transformed how our whole company talks about our solution, and the market is responding.
Unifying Stakeholders Through Shared Language
We initially hired Golden Spiral to help us completely reimagine our website and create a beautiful user experience. Through that process their team became trusted partners. We continue to rely upon the team at Golden Spiral to help us shape our brand and tell our story in beautiful ways.
Brand Positioning
Using key learnings gathered from a competitive marketing analysis and stakeholder workshop, we identify how your solution solves your target buyers’ problems. Then, we create a messaging platform, visual identity, and marketing toolkit that all lead with empathy and highlight your unique value.
Demand Generation
With a strong positioning platform in place, we develop ongoing initiatives that generate demand for your solution in the market and align with your business goals and KPIs. Our demand generation programs cover content marketing, lead nurturing, paid media, SEO, and performance measurement.