Don’t need each component of marketing?
We support HealthTech companies with proven programs crafted to support your objectives at any point in your company’s journey.
Capabilities
Our offerings were intentionally designed to help Healthcare technology companies move and respond to a fast changing market.
All in-house, all high-value
From augmenting your team to being your marketing department…
We’ve got you covered.
Positioning & Messaging
Differentiation is essential. Strong positioning and messaging will help you uncover it and communicate it in ways that demonstrate your empathetic understanding of the real world problems your buyers face. Golden Spiral wants to help your buyers understand why your solution is the best.
Branding
Successful brands are a mix of the soul of the company (who the company is and why it exists), alongside the essential reality of what will connect in the market. This blend of art and science is critical for you to master and continue to redefine as your company grows and evolves.
Content Marketing
You may have a compelling story and a well-defined value proposition, but if you’re not sending these messages across multiple channels, you won’t achieve market traction. Content can and should take on many formats. Whether through text, video, audio, infographics…
Website
Your website is the hub of your marketing strategy; it’s the first place prospects will go to learn about you. All of your digital efforts should point back to your site, which means it needs to be strategically designed, developed, and optimized for your audience. That’s a lot to consider, and a lot of moving parts to manage…
Paid Media
Put your brand in front of the right prospects at the right time. We create and implement paid media campaigns across search engines, display networks, and social media platforms, tailoring each campaign to your audience and key business objectives.
Search Engine Optimization
Increase your search visibility and drive more traffic to your website. SEO is a mix of short and long-term strategies that takes time to produce significant results. Once you’ve built that momentum, it sets a strong foundation for your website, operating as an “always-on” digital asset that engages your audience.
Performance Analytics
We make it a priority to keep you consistently informed about where you stand on reaching your goals. One way we do this is through regular analytics reporting. This data tells us which strategies have been successful and which ones need to be refined, informing our approach for future campaigns.
Design Services
Great design is the difference between a mediocre brand and one that stands out from your competitors and compels your audience to interact with you. With creative artists from many disciplines, our team is well-versed in using imagery, graphics, photography, and other design elements…
We take our tactics seriously.
Our clients think so too.
When you bring in a consultant the hope is they’ll bring something clearer, more evocative, more inspiring, and more infused with meaning than anything you’d come up with in a million white board sessions on your own — that’s exactly what the Golden Spiral team did. We brought in great people to help us solve a problem. What we came away with far surpassed anything we could have done ourselves. It was exciting, and it’s been exciting ever since.
Rob Metcalf
CEO, Concert Genetics
We are thrilled with our new brand. From the infant stage to the launch, Golden Spiral led us through the entire process, culminating in a beautiful website. Flourish has already received many compliments from industry experts on how fresh the brand looks. The brand and our company evolved daily during this project, and we are grateful for Golden Spiral’s expertise, guidance, and flexibility.
Cindi Heckmann
Vice President, Corporate Marketing, Flourish Research