Consulting Services

Providing third-party expertise to guide your brand, marketing, and digital strategies

Objective perspective is invaluable. With years of experience working with companies in the B2B technology space, we have gathered unique insight into common marketing challenges and how to develop effective strategies. We can complement your existing team and provide an objective perspective to help solve your unique challenge(s). Leverage the Golden Spiral team’s expertise to overcome barriers, learn best practices, and realize your objectives.

When you bring in a consultant the hope is they’ll bring something clearer, more evocative, more inspiring, and more infused with meaning than anything you’d come up with in a million white board sessions on your own — that’s exactly what the Golden Spiral team did. We brought in great people to help us solve a problem. What we came away with far surpassed anything we could have done ourselves. It was exciting, and it’s been exciting ever since.

Rob Metcalf

CEO, Concert Genetics

Common Challenges

Are you struggling to establish and maintain a strong marketing presence for your company? Not sure how to approach your brand development and manifestation? We provide strategic guidance to address your top marketing challenges:

You don’t know what you don’t know. You need perspective on what strategies and tactics you should be using to speed traction and accomplish your goals.
You know your product is different, but you are having a hard time communicating it to the market.
You lack unity. You are telling dozens of different stories across your organization to describe the same thing.
You have too much going on and can’t find time to do the research and planning it takes to create or execute a comprehensive marketing strategy.
You are placing ads and creating content, but you are still not realizing the kind of online traffic you need to meet objectives.
Your competition has started aggressively taking up space online. You need an answer but want to make sure you are doing it as efficiently and effectively as possible.
You know your marketing automation platform is capable of so much, but you are not sure how to optimize that investment.

Branding

Brand & Positioning Audit

Gain objective perspective. We research your market to determine brand and product awareness within your target audiences. Then we determine where and how you are positioned relative to your competitors so we have a clear view of where we need to go to meet your objectives.

Brand Discovery Workshop

Create a unified understanding. This full-day stakeholder intensive workshop is our proven process for unpacking the essence of the companies we work with, and creating the foundation for a market-moving brand. We are so convinced of the value of this time that it comes with a money-back guarantee.

Mission, Vision, Values

Uncover and articulate your company’s soul. We help align your core tenants with the changing nature of your company and the market, using language that will reflect, define, and inspire your culture.

Marketing Strategy

Demand Generation Playbook

Know where you’re going. A multi-channel comprehensive plan is one of the best investments you can make in building a unified demand generation program that works. With the crazy pace and reality of getting things done, planning ends up on the perpetual back burner. We help you overcome that inertia and develop a playbook that creates excitement in your team and momentum in the market.

Launch/Go-To-Market Strategy

Forge the path to generate traction. Bringing something new to market is one of the most important moments in a company’s lifecycle. We help create a high-velocity plan that ensures your offering will be known, understood, and embraced by your market.

Goals & KPI Creation

Clarify ROI. It’s a fact: clearly defined goals and KPIs yield higher performance and make project management much more effective. Bringing the right KPIs alongside your goals can be hard. We help you understand what metrics to track and how, and put a program in place that allows you to clearly chart traction.

Competitive Marketing Analysis

Position to win. Understanding how competitors are positioning themselves and the strategies and tactics they use to generate demand is the base layer of a truly differentiated market presence. We provide the clear picture you need to carve your niche.

Trade Show Strategy

Be “That Booth.” You know, the one everyone is gathered around — watching demos, asking questions, making deals. For many companies, trade shows remain one of the most effective channels for getting in front of key decision makers. Maximize your investment with a plan that will drive the right people to your doorstep.

Digital Strategy

Digital Marketing Audit

Get informed perspective. Our experts leverage our advanced tools to analyze how current efforts are performing, identify your strengths and weaknesses, and assess competitive opportunities and market trends, to inform the path to optimize your SEM, SEO, content, and social activities.

Marketing Automation Strategy

Lead buyers through each step of the journey. We work with you to optimize your automation activities to nurture relationships with your buyers as they explore your offering. Through this strategy, we help develop a compelling picture of the value you bring to your audience.

Tech Stack Consulting

Have the right tools to support your objectives. There are tons of options available to support demand generation activities. Our team cuts through the noise and helps you determine what you need to get the job done.