Capabilities

Content Marketing

Drive conversions and build brand awareness by connecting with your audience.

One of the first things buyers do when searching for a solution to their problem is “Google” it. If you want to appear near the top of their organic search results pages (SERPs), you need compelling content that answers their questions.

By offering potential and current buyers the information they are looking for, you can help move them towards your brand’s solutions. At Golden Spiral, we develop many forms of content — blog, social, email, rich content, and many others — and use it as a means to grow brand awareness and position you as an expert in your industry. 

Our content marketing efforts work hand-in-hand with our SEO and paid media efforts to increase website traffic, build your brand’s authority, and drive conversions.

Program Onboarding

Before we begin content marketing activities, Golden Spiral completes strategic foundational work that provides a clear path to follow throughout our partnership with you. This includes:

  • Buyer Matrix: We develop a matrix that maps your buyers’ problems to your unique solutions to guide an empathetic approach.
  • Digital Audit: We perform a digital audit of your current marketing activity to create a baseline understanding of your market presence.
  • KPI Development: We establish measurable key performance indicators (KPIs) that align with your business and marketing goals, such as website traffic, leads generated, form submissions, and more.

Content Strategy

To create compelling content that builds brand awareness and drives leads, you need a carefully crafted strategy focused on four key areas: output, quality, engagement, and diversity

The Golden Spiral team leads this strategy by incorporating several key elements in our content planning process. We create comprehensive editorial calendars, ensuring a consistent cadence of authoritative content that addresses buyer needs and motives action. 

For every content piece, we determine the intended audience, the place in the buyer’s journey, the social channels on which to promote it, and the SEO keywords to include. 

All of this groundwork allows you to deliver the right message to the right person at the right time, increasing your brand authority, search visibility, and overall market presence.

Content Development

After we help establish a comprehensive content strategy, the Golden Spiral team creates and delivers valuable content marketing pieces that illustrate your brand’s unique value proposition, help meet KPIs and strategic goals, and drive conversions. 

With each piece of content we develop, we consider all of the elements outlined in the strategy: topic, audience, SEO-informed keywords, and buyer’s journey stage. Our efforts focus specifically on your blog, social media, rich content, and email campaigns.

Blog Posts

Regular blog posts help drive traffic to your website, establish your authority, and increase conversions. Not only that, they can be shared via organic social posts, paid social campaigns, and email campaigns to provide key audiences with timely content about leading trends. Our team crafts blog posts that incorporate high-value keywords and relevant blog topics, giving you the most mileage for your blog. 

Social Media Content

Building your social media presence requires a steady stream of valuable content. We create social posts that align with your editorial calendar, delivering on-brand messaging that drives traffic to your website. We focus our content development specifically on LinkedIn and Twitter to reach your target audiences in the HealthTech space, and we tailor content to each platform’s style and audience.

Rich Content

Rich content is an opportunity to deep dive into your brand and its offerings, sharing valuable insights with your target audience. At Golden Spiral, we create rich content including, infographics, case studies, white papers, and more. Our content and design teams work hand-in-hand to deliver highly engaging content that captures attention.

Email Campaigns

An efficient, cost-effective method for delivering content marketing pieces to your target audience is email. We create attention-grabbing subject lines and engaging copy to generate opens, clicks, and downloads. The result is more leads in your marketing funnel. Email campaigns also provide data about how users engage with your content. This information can be used to segment audiences and create even more tailored messaging in the future.

Don’t need each component of marketing?

We support HealthTech companies with proven programs crafted to support your objectives at any point in your company’s journey.

Demand Generation

We drive B2B marketing initiatives proven to produce leads and generate demand in the HealthTech industry.

Branding & Positioning

We create a compelling visual brand and messaging platform by focusing on your buyers and communicating your unique solutions to their problems.

Website & Collateral

We bring your brand and message to market through an engaging, lead-focused website and well-targeted marketing and sales collateral.

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