Demand Generation

Program Design

Before beginning a demand generation program, we will work with your team to design the right program activities and strategies that will be most effective to achieve your goals and compliment your team. With a clear program established and a contract in place, we will initiate the program foundation.

Buyer Matrix℠

If you have not gone through our Branding & Positioning process, we start by creating a Buyer Matrix℠ that maps your buyers’ problems to your solution, to ensure we have a deep understanding of who your target audiences are.

Account Acclimation

We will review your digital presence by analyzing what you are doing today and where you currently rank against your competitors. Our team will review your website, SEO, SEM, content, and social platforms to ensure we build upon what exists and fill the gaps we uncover.

Establish Key Performance Indicators (KPIs)

Using what we learned from the buyer matrix and account acclimation, we will review your response to our detailed program questionnaire to understand the current state of your business and your goals to establish the program KPIs, outlining your baselines and growth goals to ensure we use real data to steer the program as we progress.

Standing Weekly Meeting

We maintain a weekly standing meeting to ensure the program is on track and that both teams remain aligned on the objectives. If we need to review any deliverables and dive deeper into analytics, we use this time to do so.

3-Month Program Review

This meeting is used to review the results of the previous quarter and to set the stage for the following quarter. We will review activities and deliverables achieved the previous quarter, review the key performance indicators, discuss the coming quarter’s initiatives and adjust any KPIs accordingly.

Ongoing Program Adjustments

As we get deeper into the program, priorities may shift and new opportunities may arise. We will work dynamically with your team to identify and implement necessary adjustments to the program as things progress.

Most sales cycles in healthcare take time. We can guide your prospects through the buyer’s journey and feed them the right content to maximize conversion.

We will develop lead nurturing campaigns to target your different market segments. These campaigns and workflows can incorporate emails, landing pages, organic content, paid content, rich content, webinars, and more to guide prospects deeper into the funnel and maximize your opportunity for conversion. Our team reviews and refines data to ensure it aligns with your marketing goals, keeping your automations up to date and continuing to generate leads.

• Email Nurture Campaigns
• Workflow & Automation Setup
• CRM Integration & Support
• Email Newsletters
• A/B Testing and Campaign Optimizations
• Blog Promotion Emails
• Webinar & Event Promotion

Put your brand in front of the right prospects at the right time.

A robust paid media strategy drives hyper-relevant buyers to your website so you can generate leads fast. We focus our efforts specifically on search engine marketing (SEM), paid social, and display advertising to reach your target audiences quickly and effectively, tailoring each campaign to your audience and key business objectives.

• Campaign Ad Copy and Creative
• Platform Setup & Optimization
• Audience Building & Remarketing
• Paid Search Campaign Management
• Paid Social Campaign Management

Increase your search visibility and drive more traffic to your website.

SEO is a long-term strategy to help drive organic traffic to your website. Search engine algorithms are built to feed users the most relevant and quality content, so that they favor the websites and content they see as most credible. You can perform ongoing SEO by optimizing your content with high-value keywords, by driving external links back to your website to enhance your site credibility, and by performing maintenance updates to make sure your website adapts to the evolving algorithms. With a mix of on-site and off-site activities, we will ensure you are easily found by your target prospects.

• Onsite Optimizations (meta data, descriptions, image optimization, content optimizations)
• Monitoring, Addressing Errors, and Mapping Redirects
• Algorithm Updates
• Relational Backlink Support

How do you know if your marketing efforts are paying off? How do you measure success?

We use performance analytics to identify which marketing strategies and tactics yield the best results. These insightful metrics look at engagement, conversion, and acquisition to assess the effectiveness of your demand generation program. This analysis helps us continually optimize efforts to grow brand awareness, gain more leads, and increase sales. Using audience segmentation, we also uncover opportunities for targeting and personalization, which helps move potential customers further down the funnel.

All KPIs are integrated directly into monthly reporting and live dashboards for accountability and context.

• Performance Dashboard Setup
• Monthly Performance Reports
• 3-Month KPI Refresh
• Quarterly Board/Leadership Meeting Reporting

We have a talented design department equipped to handle ongoing design needs.

Each company’s design needs are different, but we can help you develop the content and design for ongoing or one-off collateral including:

• Presentation Decks
• Process Graphics
• Trade Show Booth & Collateral
• White Papers
• Annual Reports
• Case Studies
• Emails
• Digital and Print Ads
• Social Graphics
• Sales Collaterals

As your company evolves, your website should evolve alongside it.

Many companies rebuild their website every few years, but it is important to evolve and optimize your website on an ongoing basis. Our team can help you prioritize what pages need to be updated, create the copy, design, graphics, and coding to implement the changes you need to be successful.

• Landing Pages & Microsites
• Site Architecture Consulting
• Header and Footer Rebuilds
• Individual Page Rebuild
• Platform Migration
• CRM Support
• Content Updates
• CMS & Plug-In Updates