Positioning & Messaging

Capitalizing on what makes you unique to craft a message that resonates

Differentiation is essential. Strong positioning and messaging will help you uncover it and communicate it in ways that demonstrate your empathetic understanding of the real world problems your buyers face. Golden Spiral wants to help your buyers understand why your solution is the best.

“The Golden Spiral team did a phenomenal job of listening, researching, and understanding what makes Kasisto unique. Then they collaborated with our team to create a messaging framework that clearly shows our value to the market. It’s transformed how our whole company talks about our solution, and the market is responding.”

– Stephen Epstein, Chief Marketing Officer, Kasisto –

Common Challenges

Does your company have a differentiated message in your market, or do you blend in with everyone else? We work to set you apart and address common positioning challenges:

Your potential customers don’t understand what you do until you have a face-to-face meeting.
You don’t have unity in how you talk about your product within your own company.
You are not giving buyers a compelling reason to choose your company over the competition.
Your product suite is too confusing to customers.
You sound just like your competition.

Competitive Marketing Analysis

Having a clear view of what your competitors are saying and doing in the market is a critical foundation for creating differentiation. We explore and report on what the competition is doing and saying. We also interview key stakeholders, including existing customers, key leadership, and others to inform our picture of the market and help ensure we have the perspective we need to position your company in a unique and compelling way.

Search Engine Marketing Services >>

Positioning Strategy

Your position in the market is a combination of how well you define your category, how you fit within the category, how you relate to and address your competition, and—most importantly—how you address the needs of your customers. We work with you to identify and clearly communicate your unique value proposition, and determine the best ways to communicate it to your market.

Messaging Framework

With the positioning determined, we create a set of market-moving messages that clearly describe your solutions to the right people in the right ways. Your organization will have the strong unifying language it needs to carry your message to the world.

Company & Product Naming

Names should be understandable, evocative, memorable — and easy to pronounce without guessing. It’s important that they trigger the right associations and perceptions with your buyers and users. We help you find monikers you can own that fit your market.

Branding Services >>

Voice Identity

People relate to personalities. It’s important that your company’s communication embodies a consistent voice — a personality that people can get to know, recognize, and relate to. We create an archetype and a style that will become a brand signature.

Mission, Vision, Values

The core ideals that guide your organization need to evolve as you grow and change. We work with you to ensure your mission, vision, and values are communicated in ways that accurately reflect, define, and inspire the culture.