Search Engine Optimization

Program Onboarding

Before we begin SEO activities, Golden Spiral completes strategic foundational work that provides a clear path to follow throughout our partnership with you. This includes:

• Buyer Matrix: We develop a matrix that maps your buyers’ problems to your unique solutions to guide an empathetic approach.

• Digital Audit: We perform a digital audit of your current marketing activity to create a baseline understanding of your market presence.

• KPI Development: We establish measurable key performance indicators (KPIs) that align with your business and marketing goals, such as website traffic, leads generated, form submissions, and more.

We also perform initial keyword research to identify your highest opportunity keywords and prioritize the keywords you want to rank highest for.

Onsite SEO

A critical aspect of SEO is understanding user intent. What problems does your customer face and which keywords are they using in their online searches? How does your solution address your customer’s problem?

With that in mind, we focus on strategies that increase your search engine visibility so people can find your website more easily. Often this means creating fresh content that directly addresses the questions or problems your potential platform buyers have.

Our team optimizes current content by weaving in high-value, trafficked keywords while considering search algorithm updates and best practices to improve user experience. Our onsite SEO efforts cover everything from titles and meta descriptions, to keyword-rich content updates to advanced schema and code minification deployment to increase page load speed.

Offsite SEO

Industry authority plays a critical role in your search engine visibility.

Offsite SEO helps elevate your web pages in the SERP. As part of the search algorithms evaluation of your content, signals from these efforts support whether or not your site has answered the question a user has asked.

At Golden Spiral, we understand that your digital authority isn’t just your website content. It’s also what others are saying about your brand.

We work to secure backlinks from third-party publications and digital citations that direct users back to your site. This strategy increases your overall site traffic and positions you as a subject matter expert in your industry — two crucial factors that improve search visibility.

SEO is a mix of short and long-term strategies that takes time to produce significant results. But if done the right way, the investment pays off by building momentum in your website traffic and can result in some quick wins, which leads to focused attention on your brand from more potential customers. SEO is also vital for growing brand awareness and earning industry authority.

The great thing about SEO is that once you’ve built that momentum, it sets a strong foundation for your website, operating as an “always-on” digital asset that engages your audience.