This four-phase marketing process is designed to help B2B technology companies establish a market presence and quickly gain traction at any stage of growth.
We begin with an audit and competitive analysis to understand your space. From there we will work with stakeholders to uncover what you do — and why it matters. We will map user and buyer problems to your solution, and we will begin to align your company goals with key marketing performance indicators.
Building on a strong foundation, we will create a market-focused narrative and comprehensive plan outlining the goals, strategy, and tactics we will use to engage the market. This plan will include:
With your goals and plan in place, these are the essential tools of your marketing engine. We’ll help you demonstrate what sets you apart through clear messaging, a strong visual language, a website designed to convert, and compelling sales and marketing collaterals.
Now that the marketing plan is documented and the toolkit is in place, it’s time to execute. We’ll act as your marketing department by handling the tactical execution, delivering marketing qualified leads so that you can focus on closing the deal.
You need reinforcements to make a big project happen. Our team will come alongside you to provide the expertise and ability to execute the right thing the right way.
It’s time to get the word out and generate demand for an upcoming push. Our team will build a strategy, identify tactics, and execute, to ensure success.