Demand Generation

We lead and implement B2B marketing initiatives proven to generate demand in the HealthTech industry.

You have a strong, differentiated product that you’re excited about. Now, it’s time to grow your market presence in a way that will spark interest and drive real, qualified leads to your website.

Our Demand Generation programs are designed to do both. We have a team of strategic, specialized experts who live and breathe HealthTech, and know how to increase brand awareness and move valuable leads through your funnel. Golden Spiral helps you deliver the marketing results you need to affect the change you want to see in your market.

We offer two paths within the Demand Generation practice:

Path 1:

Core Demand Generation Programs

We have developed tiers of core demand generation programs that will empower HealthTech companies to drive leads through the funnel. These proven programs can fit within your marketing plan and meet your biggest areas of need. Each program contains varying levels of the following activities and services to best complement your marketing and sales efforts:

  • Program Strategy & Management
  • Content Marketing & Strategy
  • Lead Nurturing
  • Paid Media
  • Search Engine Optimization (SEO)
  • Performance Measurement
  • Graphic Design
  • Website Support

If you have not gone through the brand positioning process, we start by creating a buyer matrix℠ that maps your buyers’ problems to your solution, to ensure we have a deep understanding of who your target audiences are. We use this knowledge, alongside a digital audit, to align the program with your target customers and broader marketing goals.

Next, we work with you to establish your program KPIs and map out a monthly content calendar with recommended topics and SEO keywords tailored to your target buyers and each stage of the funnel. Then, we complete SEO updates and content optimizations, and set up paid media campaigns to promote content via online search and social media.

We monitor website and campaign activity and deliver monthly reports to assess your performance analytics and guide future activities. Additionally, we meet with your team on a weekly and quarterly basis to keep the program on track and make necessary changes.

Each of these core programs can be coupled with accelerated activities or additional deliverables, such as white papers, case studies, website page rebuilds, and more.


Path 2:

Custom Demand Generation Plan & Programs

While Golden Spiral has designed the core demand generation programs specifically for HealthTech companies, we know you may have nuanced needs, such as a specific product launch campaign, that requires marketing reinforcement. Or, you may want to augment your team with third-party expertise like ours.

To support these initiatives, we provide the option to create fully custom programs based on your individual scenario.

When you follow this path, we’ll also create a buyer matrix℠ that maps your buyers’ problems to your solution, and use these audience insights to build a custom demand generation plan that aligns with your specific marketing goals and KPIs. This then leads to the development of custom demand generation programs that incorporate the activities and deliverables you need.

We maintain many of the elements outlined in the core demand generation programs, such as performance analytics, but we build the specific program activities around your custom needs.


Learn More About These Programs

Get a deeper look at Demand Generation by reviewing all program activities.

See All Program Activities

We engaged with Golden Spiral because we needed a comprehensive website. What we got was a partner who provided us a business and marketing solution. The entire team did more listening than talking … asked questions that challenged our own thinking … and guided us on the entire journey. And we now know that “day one” of the launch wasn’t the end … rather the beginning.
Mark Willis, SVP & Chief Communications Officer
LHC Group
Simplify ASC | Healthtech
Brand Foundation through Major Go-to-Market Effort
View The Case Study ›
Anju Software | Life Sciences


  • Total impressions increased by 67%
  • Total pageviews increased by 367%
  • Marketing conversions increased by 78% within 6 months

Brand Positioning

Using key learnings gathered from a competitive marketing analysis and stakeholder workshop, we identify how your solution solves your target buyers’ problems. Then, we create a messaging platform, visual identity, and marketing toolkit that all lead with empathy and highlight your unique value.