Performance Analytics

Measure and optimize performance with clear, definable metrics.

How do you know if your marketing efforts are paying off? How do you measure success?

At Golden Spiral, we use performance analytics to identify which marketing strategies and tactics yield the best results. These insightful metrics look at engagement, conversion, and acquisition to assess the effectiveness of your demand generation program. 

This analysis helps us continually optimize efforts to grow brand awareness, gain more leads, and increase sales. Using audience segmentation, we also uncover opportunities for targeting and personalization, which helps move potential customers further down the funnel. 

A/B and multivariate testing of digital marketing campaigns and landing pages is another powerful aspect of performance analytics. This information tells us which design and content combinations are most effective.

Program Onboarding

Before developing your performance analytics reports, Golden Spiral completes strategic foundational work that provides a clear path to follow throughout our partnership with you. This includes:

  • Buyer Matrix: We develop a matrix that maps your buyers’ problems to your unique solutions to guide an empathetic approach.
  • Digital Audit: We perform a digital audit of your current marketing activity to create a baseline understanding of your market presence.
  • KPI Development: We establish measurable key performance indicators (KPIs) that align with your business and marketing goals, such as website traffic, leads generated, form submissions, and more.

Analytics Reporting

Our team keeps you up to date on your goals and KPIs, so you’ll always be in the know. Our team regularly delivers KPI reports so you can see how Golden Spiral’s efforts are helping meet your goals.

Our monthly analytics reports provide valuable data on website activity such as traffic, page views, time spent on pages, downloads, and more. We also include your organic search rankings for target keywords and report on any paid media campaigns. All of this data illustrates which strategies have been successful and which ones need refinement for future campaigns.

Reports can include results and analysis around the following: 

Learn more about Performance Analytics

Do you want to learn more about how we use performance analytics to inform strategy? The Golden Spiral team is ready to help you. Get in touch to learn more.