Measure and optimize performance with clear, definable metrics.
How do you know if your marketing efforts are paying off? How do you measure success?
At Golden Spiral, we use performance analytics to identify which marketing strategies and tactics yield the best results. These insightful metrics look at engagement, conversion, and acquisition to assess the effectiveness of your demand generation program.
This analysis helps us continually optimize efforts to grow brand awareness, gain more leads, and increase sales. Using audience segmentation, we also uncover opportunities for targeting and personalization, which helps move potential customers further down the funnel.
A/B and multivariate testing of digital marketing campaigns and landing pages is another powerful aspect of performance analytics. This information tells us which design and content combinations are most effective.
Learn more about Performance Analytics
Do you want to learn more about how we use performance analytics to inform strategy? The Golden Spiral team is ready to help you. Get in touch to learn more.