Program Activities

Healthcare technology marketing must be designed to move and respond to a fast changing market.

Positioning & Messaging

Differentiation is essential. Strong positioning and messaging will help you uncover it and communicate it in ways that demonstrate your empathetic understanding of the real world problems your buyers face. Golden Spiral wants to help your buyers understand why your solution is the best.

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Branding

Successful brands are a mix of the soul of the company (who the company is and why it exists), alongside the essential reality of what will connect in the market. This blend of art and science is critical for you to master and continue to redefine as your company grows and evolves.

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Content Marketing

You may have a compelling story and a well-defined value proposition, but if you’re not sending these messages across multiple channels, you won’t achieve market traction. Content can and should take on many formats. Whether through text, video, audio, infographics, design, photography, or interactive elements, we develop and execute content marketing strategies that facilitate introductions to your brand and position you as experts in your industry.

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Website

Your website is the hub of your marketing strategy; it’s the first place prospects will go to learn about you. All of your digital efforts should point back to your site, which means it needs to be strategically designed, developed, and optimized for your audience. That’s a lot to consider, and a lot of moving parts to manage. Golden Spiral’s experts can help you define the user flow, write the copy, design a user-focused experience, and develop and launch the site in a manner that draws in and converts leads.

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Paid Media

Put your brand in front of the right prospects at the right time. We create and implement paid media campaigns across search engines, display networks, and social media platforms, tailoring each campaign to your audience and key business objectives.

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Search Engine Optimization

Increase your search visibility and drive more traffic to your website. SEO is a mix of short and long-term strategies that takes time to produce significant results. Once you’ve built that momentum, it sets a strong foundation for your website, operating as an “always-on” digital asset that engages your audience.

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Performance Analytics

We make it a priority to keep you consistently informed about where you stand on reaching your goals. One way we do this is through regular analytics reporting. This data tells us which strategies have been successful and which ones need to be refined, informing our approach for future campaigns.

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Design Services

Great design is the difference between a mediocre brand and one that stands out from your competitors and compels your audience to interact with you. With creative artists from many disciplines, our team is well-versed in using imagery, graphics, photography, and other design elements to convey complex technology concepts in a powerful way.

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Consulting Services

Objective perspective is invaluable. With years of experience working with companies in the healthcare space, we have gathered unique insight into common marketing challenges and how to develop effective strategies. We can complement your existing team and provide an objective perspective to help solve your unique challenge(s). Leverage the Golden Spiral team’s expertise to overcome barriers, learn best practices, and realize your objectives.

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Our Practice Areas

Buyer-Centric Positioning

Using key learnings gathered from a competitive marketing analysis and stakeholder workshop, we identify how your solution solves your target buyers’ problems. Then, we create a messaging platform, visual identity, and marketing toolkit that all lead with empathy and highlight your unique value.

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Demand Generation

With a strong positioning platform in place, we develop ongoing initiatives that generate demand for your solution in the market and align with your business goals and KPIs. Our demand generation programs cover content marketing, lead nurturing, paid media, SEO, and performance measurement.

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