Healthcare technology marketing must be designed to move and respond to a fast changing market.
Objective perspective is invaluable. With years of experience working with companies in the healthcare space, we have gathered unique insight into common marketing challenges and how to develop effective strategies. We can complement your existing team and provide an objective perspective to help solve your unique challenge(s). Leverage the Golden Spiral team’s expertise to overcome barriers, learn best practices, and realize your objectives.
Differentiation is essential. Strong positioning and messaging will help you uncover it and communicate it in ways that demonstrate your empathetic understanding of the real world problems your buyers face. Golden Spiral wants to help your buyers understand why your solution is the best.
Successful brands are a mix of the soul of the company (who the company is and why it exists), alongside the essential reality of what will connect in the market. This blend of art and science is critical for you to master and continue to redefine as your company grows and evolves.
Your market is competitive, and it can be tough to gain share of voice if you don’t have a comprehensive public relations strategy in place. At Golden Spiral, we believe PR is most successful when it’s tightly integrated with your overall marketing efforts. That’s why we don’t just send out a press release and hope for coverage. We connect every PR opportunity to SEO, content marketing, social media, and lead generation campaigns for maximum impact.
Your website is the hub of your marketing strategy; it’s the first place prospects will go to learn about you. All of your digital efforts should point back to your site, which means it needs to be strategically designed, developed, and optimized for your audience. That’s a lot to consider, and a lot of moving parts to manage. Golden Spiral’s experts can help you define the user flow, write the copy, design a user-focused experience, and develop and launch the site in a manner that draws in and converts leads.
Your website may be well-designed and well-developed, but if it doesn’t provide the right avenues for driving leads through the sales funnel, it’s not fully serving its purpose. That’s where search engine marketing (SEM) comes into play. SEM involves digital tactics that work together to enhance a brand’s search visibility, which is made up of four pillars: content, technology, backlinks/citation, and authority.
Great design is the difference between a mediocre brand and one that stands out from your competitors and compels your audience to interact with you. With creative artists from many disciplines, our team is well-versed in using imagery, graphics, photography, and other design elements to convey complex technology concepts in a powerful way.
You may have a compelling story and a well-defined value proposition, but if you’re not sending these messages across multiple channels, you won’t achieve market traction. Content can and should take on many formats. Whether through text, video, audio, infographics, design, photography, or interactive elements, we develop and execute content marketing strategies that facilitate introductions to your brand and position you as experts in your industry.
Our Practice Areas
Using key learnings gathered from a competitive marketing analysis and stakeholder workshop, we identify how your solution solves your target buyers’ problems. Then, we create a messaging platform, visual identity, and marketing toolkit that all lead with empathy and highlight your unique value.
With a strong positioning platform in place, we develop ongoing initiatives that generate demand for your solution in the market and align with your business goals and KPIs. Our demand generation programs cover content marketing, lead nurturing, paid media, SEO, and performance measurement.