Search Engine Marketing
Driving visitors to your site and leads through your sales funnel
Your website may be well-designed and well-developed, but if it doesn’t provide the right avenues for driving leads through the sales funnel, it’s not fully serving its purpose. That’s where search engine marketing (SEM) comes into play.
SEM tactics work together to enhance a brand’s search visibility, which is made up of four pillars: content, technology, backlinks/citation, and authority. These efforts address market needs in the digital channels and social platforms your targeted buyers are engaged with throughout their buying journey. At Golden Spiral, we develop a robust SEM strategy that can address each of these pillars, and execute on this strategy in a focused, integrated manner.
The Golden Spiral team is a great extension of Connotate’s marketing team. We depend on their guidance and expertise. We have been able to optimize our online spending while increasing our leads-to-SQL ratio and know our funnel is in better shape because of their work.