Thanks for downloading the Content Mapping Matrix from Golden Spiral. Click on the image below to download and save it to your computer for quick reference. We hope you’ll stick around our website for a few minutes and look at more insights into ways to grow your HealthTech company.

For more information on producing more content:

The Content Strategy Guide for SaaS Marketing

How Can We Increase Our Content Output?

Five Tips to Writing Better Health IT Content

How to Build a Winning B2B Marketing Content Calendar

For more information on marketing automation:

The Complete Guide to HealthTech Marketing Automation

Seven Fundamentals for HealthTech Marketing Automation Success

Give the Mundane Tasks to Marketing Automation

How to Get Started Using Marketing Automation


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Gina Cerami

VP Marketing, Connotate

“The Golden Spiral team is a great extension of Connotate’s marketing team. We depend on their guidance and expertise. We have been able to optimize our online spending while increasing our leads-to-SQL ratio and know our funnel is in better shape because of their work.”

Stephen Epstein

Chief Marketing Officer, Kasisto

“The Golden Spiral team did a phenomenal job of listening, researching, and understanding what makes Kasisto unique. Then they collaborated with our team to create a messaging framework that clearly shows our value to the market. It’s transformed how our whole company talks about our solution, and the market is responding.”

Rebecca Key

Director of Marketing | 360 View

“Golden Spiral has helped us more clearly define who we are and what we offer to the financial industry. We now regularly publish content that is helpful to our customers and prospects. Golden Spiral truly feels like an extension of us. I can’t imagine having a more seamless process — they are true partners!”

Rob Metcalf

CEO, Concert Genetics

“When you bring in a consultant the hope is they’ll bring something clearer, more evocative, more inspiring, and more infused with meaning than anything you’d come up with in a million white board sessions on your own — that’s exactly what the Golden Spiral team did. We brought in great people to help us solve a problem. What we came away with far surpassed anything we could have done ourselves. It was exciting, and it’s been exciting ever since.”

Kevin vonKeyserling

CEO, Keyfactor

“I’ve been a part of a lot of rebrands in my day, and what Golden Spiral did for Keyfactor is simply one of the best I’ve ever seen executed. The passion of the Golden Spiral team and the way they embraced and collaborated with everybody at Keyfactor to capture the essence of our company was amazing. They took us to a place where we’re really ready to seize the opportunity in front of us.”

Doug Marrs

Director of Marketing, Simplify ASC

“Marketing is what you say about your company. Public relations is what you want others to say about your company and its reputation. Golden Spiral has a deep understanding of this distinction. They consistently deliver timely, strategic, and effective public relations to increase our share of voice in the market and enhance our reputation as a leader in software development for the ASC industry.”

Jason Beck

Director of Communications | Digital Reasoning

“We initially hired Golden Spiral to help us completely reimagine our website and create a beautiful user experience. Through that process their team became trusted partners. We continue to rely upon the team at Golden Spiral to help us shape our brand and tell our story in beautiful ways.”

Daniel Hart

Chief Executive Officer | ApolloLIMS

“Our brand needed an updated look and feel, and most importantly, something that stood out versus the competition. Golden Spiral did an excellent job of surveying the market to determine creative ways to differentiate our brand, developed an innovative, consistent design across all our marketing materials, and launched a new digital presence for us that will be foundational for years to come.”