Free Infographic: Content Mapping Matrix
Mapping the current content on your website accomplishes two goals:
- Helps you see what your audience most wants to read, listen to, or watch
- Identifies the holes you need to fill to generate more leads.
We’ve developed the Content Mapping Matrix to help you walk through the entire process with intentionality. By doing so, you will:
- know your audience better
- see your buyer’s journey more clearly
- create a list of ways to improve what you have
- develop a clear plan for your future content
Content Mapping Matrix: Download a Free Infographic
Content creates the core of any marketing automation program. To connect deeply with your potential customers, you must know what content is best for the questions they are asking and where they are in the purchasing process.
Mapping your content to the buyer’s journey is an essential first step. A solid content map will:
- Help you classify your content into a few key categories
- Identify new content you need to create
- Show you how your prospects should flow through it
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