Free Infographic: Content Mapping Matrix

Resource by | November 3, 2021

Mapping the current content on your website accomplishes two goals:

  1. Helps you see what your audience most wants to read, listen to, or watch
  2. Identifies the holes you need to fill to generate more leads.

We’ve developed the Content Mapping Matrix to help you walk through the entire process with intentionality. By doing so, you will:

  • know your audience better
  • see your buyer’s journey more clearly
  • create a list of ways to improve what you have
  • develop a clear plan for your future content