The Signals of B2B Category Creation | Featuring Anthony Kennada

Resource by | December 5, 2019

This diagnostic tool designed by Front CMO Anthony Kennada for his book Category Creation will help you walk through whether or not you need to press into the unknown territory of defining a new category for your company and product.

Is Category Creation Right for You?

Front CMO Anthony Kennada created this category diagnostic tool for his book, <em>Category Creation.</em>

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