A HealthTech CMO’s Guide to the Ultimate Marketing Team
![architect pouring over plans with a digital representation of a team superimposed to represent the HealthTech CMO's Guide to the Ultimate Marketing Team](https://goldenspiralmarketing.com/wp-content/uploads/2022/02/Featured-Image-GSBLOG21033@2x-100.jpg)
HealthTech companies struggle to build the teams they need to run effective marketing programs and get in front of the right people.
“The role of marketing in a HealthTech company is to build a bridge to inspire buyers to journey across and explore your shore. On the buyer’s side, your bridge welcomes them with a clear empathetic understanding of their problems.” —John Farkas
This guide outlines:
- The 23 core roles your team—no matter how small or large—needs to cover
- The one job description many HealthTech companies forget
- A proven path to work with product marketing
- The three essential leaders every CMO should employ
- A sample organizational structure for the best collaboration
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