A HealthTech CMO’s Guide to the Ultimate Marketing Team

Resource by | February 3, 2022

HealthTech companies struggle to build the teams they need to run effective marketing programs and get in front of the right people.

“The role of marketing in a HealthTech company is to build a bridge to inspire buyers to journey across and explore your shore. On the buyer’s side, your bridge welcomes them with a clear empathetic understanding of their problems.” —John Farkas

This guide outlines:

  • The 23 core roles your team—no matter how small or large—needs to cover
  • The one job description many HealthTech companies forget
  • A proven path to work with product marketing
  • The three essential leaders every CMO should employ
  • A sample organizational structure for the best collaboration

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