A HealthTech CMO’s Guide to the Ultimate Marketing Team

HealthTech companies struggle to build the teams they need to run effective marketing programs and get in front of the right people.

“The role of marketing in a HealthTech company is to build a bridge to inspire buyers to journey across and explore your shore. On the buyer’s side, your bridge welcomes them with a clear empathetic understanding of their problems.” —John Farkas

This guide outlines:

• The 23 core roles your team—no matter how small or large—needs to cover
• The one job description many HealthTech companies forget
• A proven path to work with product marketing
• The three essential leaders every CMO should employ
• A sample organizational structure for the best collaboration