The Marketing Value of a Well-Written White Paper

You are an expert in your field. You understand your technology better than anyone. Most importantly, you understand the problem your buyer is trying to solve.

You already have the information that prospects are looking for. As a result, one of the most valuable things you can offer your prospective customers is a white paper.

This resource will answer the following questions:

• What is a white paper?
• Is a white paper right for my business?
• What role do white papers play in B2B marketing?
• What makes a successful white paper?
• How do I create a white paper?
• How do I leverage a white paper?

Find out how sharing your firsthand insight can establish your company as a trusted thought leader and provide your prospects with a valuable tool. In return, they will give you their respect, time, loyalty, and—ultimately—their business.

White Paper: The Marketing Value of a Well-Written White Paper

White papers can be one of the most valuable tools in a company’s marketing arsenal, but too often their value is compromised by a lack of understanding about the strategy behind it.

This white paper on white papers helps you answer <strong>six key questions</strong> about your business and how to apply them to a content download for your site.