Download the Trade Show Strategy Playbook
Download The Trade Show Strategy Playbook
Trade shows are the top B2B marketing spend to support sales — but they are only as good as the strategy that you have in place.
To see a return on your investment, you need a plan for every stage of your engagement strategy: pre-show, during the event and post-show follow-up.
This comprehensive guide and printable checklist will help you map out your trade show strategy and timeline for before, during, and after the show. It is a step-by-step guide to creating an effective trade show strategy, taken straight from our playbook.
This resource includes:
- Printable Trade Show Marketing Checklist
- Trade Show Preparation Timeline
- How to Build Your Pre-Show Strategy
- Tips for Leveraging Content & Email Marketing
- Best Practices for Mailers, Giveaways, and Events
- Tactics for Driving Booth Traffic & Capturing Leads
- Trade Show Follow Up Best Practices
- And more!
The Trade Show Strategy Playbook
This comprehensive guide and printable checklist will help you map out your trade show strategy and timeline for before, during, and after the show.
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