Reaching B2B Buyers in a Self-Service Economy
Business buyers, shaped by their experience as consumers, look to B2B organizations to know and cater to their specific needs — both online and off. As modern business buyers demand rich digital experiences when making work-related purchases, B2B companies must respond with convenient and sophisticated consumer-inspired buying experiences.
In this white paper we'll explore:
- The face of the new business buyer
- Reasons behind the shift to self-service sales
- How to adjust your marketing to the new B2B buyer
- The dawn of the digital concierge
This strategic guide will help your B2B brand optimize your marketing approach in order to meet buyer expectations, stand out from the competition, increase profitability, and fill your sales funnel.