Download the Trade Show Strategy Playbook

Resource by John Farkas | August 16, 2018

Download The Trade Show Strategy Playbook

Trade shows are the top B2B marketing spend to support sales — but they are only as good as the strategy that you have in place.

To see a return on your investment, you need a plan for every stage of your engagement strategy: pre-show, during the event and post-show follow-up.

This comprehensive guide and printable checklist will help you map out your trade show strategy and timeline for before, during, and after the show. It is a step-by-step guide to creating an effective trade show strategy, taken straight from our playbook.

This resource includes:

Printable Trade Show Marketing Checklist
Trade Show Preparation Timeline
How to Build Your Pre-Show Strategy
Tips for Leveraging Content & Email Marketing
Best Practices for Mailers, Giveaways, and Events
Tactics for Driving Booth Traffic & Capturing Leads
Trade Show Follow Up Best Practices
And more!

The Trade Show Strategy Playbook

This comprehensive guide and printable checklist will help you map out your trade show strategy and timeline for before, during, and after the show.

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Download the Trade Show Strategy Playbook